At The Marketing Society Annual Event, David Zennie, a trailblazer in the realm of innovative storytelling and impact-driven narratives, delivered a compelling keynote presentation on 'Impact and the Future of Marcoms'. Addressing a distinguished audience of the region's top marketers, agency heads, and CEOs, Zennie took them on an enlightening journey through the evolution of advertising from the pre-web era to the present dynamics of Web2 and Web3.

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Zennie's keynote was a masterclass in understanding how the landscape of marketing communications has been reshaped by the advent of Web3. He emphasized that in this new era, the focus shifts from traditional consumer-centric models to community-centric models. He articulated that in the Web3 paradigm, 'impact' is not just an add-on but the core of the narrative, making 'impact' the new premium in marketing communications.

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One of the pivotal moments in his talk was the acknowledgment of Etihad Airlines for championing net-zero emissions, showcasing how brands are increasingly aligning with sustainable and impactful practices. This example served to reinforce his point that the future of marketing is not just about how big a brand can get, but how good it can be in terms of its societal and environmental impact.

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Adding an interactive dimension to the keynote, Zennie showcased a live demo of DisruptiveWorld, a purpose-driven fully functional metaverse built with Unreal Engine. This demonstration was not just about the technological prowess of DisruptiveWorld but also about its commitment to storytelling that drives social change and community engagement as he planted a virtual tree to trigger the planting of a real tree in the physical world.

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The keynote reached its crescendo with a musical activation by Disruptive talent, JurgisDid. This unique activation engaged the audience directly, turning the conversation inward and igniting a spark within the audience as changemakers. JurgisDid's performance was more than just entertainment; it was an embodiment of the keynote's message - inspiring the audience to be proactive in shaping a future where marketing is not just about business but about making a positive impact on the world.

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David Zennie's keynote at The Marketing Society Annual Event was not just informative but transformative. It challenged the traditional paradigms of marketing and urged the leaders in the industry to embrace a future where impact, community, and sustainability are at the forefront of marketing communications. #FutureOfMarcoms #ImpactDrivenMarketing #MarketingSocietyEvent

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